While there were a few products on the market at that point, each one had some major flaw that rendered the it useless by my standards. I even said to myself, "If I find something that works just as well as what I have created, I will let this project go and move on to something else.
I never did, and that's how the SippiGrip was born. Now thousands of parents everywhere purchase SippiGrip from large retailers such as Babies "R" Us as well as smaller, high-end boutique stores like Kitson in Los Angeles.
The SippiGrip is affordable and functional, but fashionable enough for every kind of customer. In the beginning, the SippiGrip was made out of polypropylene most commonly used for dog leashes and only came in three solid colors.
It was incredibly long too long to pass any safety tests and, at the time, it didn't have my "secret sauce," the grip material. But I hit the streets anyway to get it in front of any mom who would be willing to use it and give me her feedback. I asked mothers what they would pay for it, what to call the item and what improvements they would make. That initial feedback is what gave me the idea to use a material that allows the strap to suction to the cup or bottle. That's how I came up with the name SippiGrip, and it's what truly differentiates the SippiGrip from my competitors' products.
In early I stopped treating this as a hobby. At the time I had no experience or knowledge of the industry or even any idea of how to bring a product to market. This is where that raw entrepreneurial desire came into play. I used every resource I could find and connected with other parent inventors who had already paved the way to success. I made a lot of mistakes in the beginning and wasted a lot of money, but I learned from those mistakes and was better off because of them.
This year our company is on track to break the million-dollar mark in sales. The road was not an easy one, but there were a few key things we did early on to help move the business along and grow it so quickly:.
How to Gain Larger Distribution After launching in Target stores under the Parent Invented program, I wanted to use that success to gain larger distribution. At that time, Babies "R" Us was the ultimate goal for my products. I timed my pitch to coincide with the company's "line review" and when I knew I would have strong sales numbers to show. Pitching during the line review was important because I wanted Babies "R" Us to be open to looking at a new product.
I approached the buyer by describing the success we had in a competing store and explaining what I could do for its stores. Using my established infrastructure as a selling point, I also demonstrated that my product was "plug and play. I used this same approach with other retailers and had a strong response. It had become clear to me from watching my competitors that international distribution was the next step.
This can be a daunting task without an understanding of how the retail business operates in other countries. I learned through relationships I had formed at the trade show that working with international distributors was the best route into foreign markets. A target is what you believe you need to achieve at various points in your wiring-diagram to succeed.
However, a target may be set higher than is in fact necessary to succeed. It becomes more important for us to focus on supporting those Spending time finding and developing 5 more leaders just to hit that target would actually be counterproductive.
But we also know that if we had only found 5 parent leaders to drive this work, it very likely would NOT have been sufficient in terms of the number of leaders engaging directly with people in authority or getting the number of other parents to turn out and follow them in other actions. Hitting a specific target on one measure ultimately only matters if it makes or breaks your progress towards a larger measure of success.
Download as PDF. Setting targets is both an art and a science. It may be informed by: The nature of the impact agenda an organization is trying to achieve. Target-setting is particularly complex within the context of power Issue and electoral campaigns are about exercising power to change how an education system works or who is in authority over that system to then change how it works. Target-setting is also a source of tension Target-setting can also be a source of tension, both internally within an organization and externally in engaging with funders.
Target-setting is nonetheless important and valuable "We know from our work with behavioral scientists that committing to a plan is a key driver in getting people to follow-through with a specific action or behavior.
A final caveat: Actual performance can be more important than the target that was originally set "Hitting a specific target on a given measure ultimately only matters if it makes or breaks your progress toward a larger measure of success. Join The Conversation. Contact Us. Sign up to receive updates on parent empowerment in education. Please fill out the form below. Name First Last. And, as evidenced by reports from this past holiday season, the smartphone has emerged as the biggest player for retail marketers to reach parents and their shopping lists, Dunham says.
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